Month

April 2015
By Don Jayaleth , on Sep 05, 2014 When children enter the picture, the whole family dynamic changes. Your marketing dynamic must change, too, if you want to successfully reach this demographic. Families with kids demand variety, value, and convenience, and they present both unique challenges and opportunities for businesses. Historically, this group has responded...
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By Don Jayaleth , on Aug 21, 2014 Knowing and understanding customers’ needs is important for every successful business owner and manager, and in some businesses, delivery services are absolutely vital to the customer. For example, pharmacies, takeaways, couriers and furniture stores all have customers that depend on delivery services; catalogue delivery is an important,...
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By Don Jayaleth , on Aug 8, 2014 While the rules of effective ad or flyer design are basically the same across the board, certain industries have strategies and standard practices that are unique. Even if you are a small, local food business rather than a large national chain with a million dollar marketing budget,...
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By Don Jayaleth , on July 14, 2014 Coupons have historically been a good way of gaining new customers, and they can help you track how effective letterbox campaigns have been, too. These days, there are so many new ways to advertise to consumers, especially electronically, that you may wonder if letterbox coupons still work....
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By Don Jayaleth , on June 30, 2014 If you own a local business, then your reach is like a drop in a small pool of water. The ripples that travel outward from you in a circle represent the effectiveness of your advertising. The farther out the rings go, the smaller and weaker they get,...
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By Don Jayaleth , on June 13, 2014 In this crazy digital age where it seems like everything is done online, you may be wondering if flyer distribution is still an effective tool for advertising. The answer is absolutely yes! Mass marketing on the internet does have it’s uses, but it also has weak areas...
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By Don Jayaleth , on June 6, 2014 Letterbox delivery marketing can be a very effective way to expand your business, especially if you know your target audience. This is true whether your customer is a consumer or another company. However, there are key differences when using letterbox delivery for marketing to other businesses. BUSINESS...
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By Don Jayaleth , on June 4, 2014 Humans are very visual creatures. More than any other sense, we rely on our sight to help process the world around us. You want to take advantage of this when promoting your business, brand or products. The effectiveness of the design you chose for your leaflet or...
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By Don Jayaleth , on May 19, 2014 Customers love free samples because they provide a little bit of cost-free instant gratification. Businesses love them because they acquaint customers with products they might not try on their own. They are a time proven and powerful method of attracting customers. Cosmetics and food are two industries...
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As a business owner, your very first concern is drawing people to your product. Some of the people in your delivery area may already know and love you, but what about the rest? How can you let them know you’re in the neighbourhood and worth trying out? Through letterbox delivery of your menu, your restaurant...
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