Do you feel a bit of a slump in your business in the beginning of Winter? Remind your customers why they should visit and get new customers to stop on by through using letterbox distribution this Winter. Savvy retailers know that letterbox marketing is a humble technique that works wonders. Here is how to make it most effective:
Target Your Customers
Previously, letterbox distribution was given out on a wide scale. Now geo-distribution methods allow you to target the customers most likely to come into your business. Your customers will be more interested in reading your leaflet because it will come from a local business near where they live, work, and shop.
Give Something to Get Something
People can’t resist a good deal. In fact, research shows that flyers with money-off coupons are 50% more likely to be kept for at least a week, so you can make your letterbox distribution more effective if you offer:
- Free Sample
- 2 for One Deal
Letterbox Distribution is Cheap, Effective, Advertising
The truth is that even if the customer doesn’t use your leaflet until it expires, having kept it means that they have looked at it longer and absorbed your advertising message better. That means you get something even if they don’t come in this time. Chances are, the next time they get a leaflet or flyer, they will.
Melno Distributors Offers Professional Letterbox Distribution Services
Ready to try summer letterbox distribution? Melno Distributors partners with a network of distribution partners all over Victoria and specialize in the South Eastern area. Our walkers are highly trained to follow all of the correct procedures for leafing leaflets, flyers, and catalogues. Our supervisors make sure the job is done right and on time.